Guns.bg

GUNS.BG is a specialist retailer of hunting and sport-shooting equipment: firearms, ammunition, optics, apparel and accessories, sold online and across its own physical stores. Every product, price, stock level, customer discount and loyalty benefit already lived in the company’s ERP.

Off-the-shelf e-commerce platforms couldn’t keep up. They meant double data entry, prices that drifted out of sync, stock shown online that was already sold in store, and hours spent re-typing orders into the accounting system. For a business with a large, constantly changing catalogue and regulated products, “almost in sync” wasn’t good enough.

The brief: one platform where the website and the ERP behave as a single system, with every order measurable from the first click to the final invoice.

We didn’t adapt a template. We designed and built a custom e-commerce system around the way Guns.bg actually works.

At its core is a two-way ERP integration. Products, prices, stock, customers, personal discounts and loyalty programmes flow from the ERP to the website automatically. Orders, customers and accounting documents flow straight back. Nobody re-types anything, and every store’s stock is visible online, product by product.

Around that core we connected the rest of the operation: courier integrations for shipping and tracking, and payment systems for fast, secure checkout. Then we automated the work that used to eat the team’s day: campaign pricing, “last item” and promo labels, personalised recommendations, best-seller and most-viewed collections.

We built for growth too: registered customer accounts with their own prices and benefits, a content hub for hunters, and a free online hunter-exam practice test with 104 randomised questions, modelled on the real exam, which brings new users to the site every day.

Finally, full measurability. Analytics is wired into every step of the journey, so the team knows exactly which products, campaigns and channels drive revenue.

Guns.bg now runs as one connected business. The website, the stores and the accounting all work from the same live data. Campaigns like Black Friday go live across the entire catalogue with correct prices and stock everywhere. The team spends its time selling, not syncing spreadsheets.

The impact shows in the numbers: since launch, online sales and registered users have grown multiple times over.