Petmall.bg

Pet retail is crowded, loud and driven by promotions. Petmall competes on two fronts at once: a busy online shop and a growing network of physical stores, each with its own openings, events and offers.

The brand needed a steady stream of content that people would actually stop for, campaigns that could launch fast without losing quality, and one consistent look. A shopper who sees an offer on Instagram should recognise it instantly on the shelf.

For ten years we have worked as Petmall’s creative team, not an outside supplier. We sit at the table when campaigns are planned and we carry them through to the last price label.

We built a bold, instantly recognisable visual language around Petmall’s signature yellow and gave it a voice with personality. The “Home Is Calling” series casts pets as members of the household staff: the interior designer who chews the furniture, the maintenance technician who eats the remote. Testimonial-style posts let the pets do the talking. Every month runs on a mix of brand storytelling and hard-selling promo content.

Every key moment gets its own campaign: “Crazy Discounts” with up to -50%, the new website launch with up to -20% on 800+ products, a spin-the-wheel activation at the International Cat Show in The Mall, store openings across the country, and the charity “Calendar with a Cause”, where customers’ pets become the stars of the 2027 calendar.

Then we take it offline. Labels, wobblers, posters and shelf displays carry each campaign into the stores, so the message is the same from the feed to the shelf.

Ten years in, Petmall has a social presence with a clear, recognisable style and an engaged community of more than 17,000 followers on Instagram alone. Campaigns go from idea to feed to store shelf with one team and one look.

Most importantly, we work as one team, built on a decade of trust.