Media Research Hub
One platform. 400+ media channels. Every audience in Bulgaria, a few clicks away. We engineered the entire system behind the market’s single-source media research.
Every advertising budget starts with the same questions: who is the audience, where do they spend their attention, and when? For media planners in Bulgaria, the answers were scattered across separate sources for TV, online, radio and print, each with its own methodology and none of them comparable.
Media Research Hub set out to change that with a single-source study. The same respondents are asked about every channel they use, from TV and websites to social platforms, streaming, podcasts, radio, press, cinema and outdoor, along with how they shop and how they live. Every quarter a new wave of 1,000 people is surveyed. The rolling pool of the latest four waves represents more than 4.1 million online Bulgarians aged 16–74.
The research was ambitious. The challenge was to turn it into something a media planner could use in seconds, not weeks. That system did not exist, so we built it.
We designed and engineered the complete digital system behind Media Research Hub, from the data engine to the last pixel of the interface.
The data engine. Every quarterly wave flows into a platform that maintains the rolling four-wave pool, applies the weighting, and calculates reach, reach % and affinity for any combination of audience and media, instantly.
The target audience builder. Planners define exactly who they want to reach by age, gender, region, children in the household, education, working status, income and more, then compare up to three target groups side by side, with the sample size and real-world universe always in view.
The analysis modules. Media consumption by time of day, day of week, devices, topics of interest and online activities. Media channels across TV, press, radio, websites, streaming, social and communication platforms, podcasts, cinema, outdoor and indoor. Shopping, lifestyle and habits. Media mix modeling. And trends that track every channel wave by wave since 2023.
The experience. Complex research becomes clear, interactive charts and tables: rankings by top 20, 50 or 100, reach and affinity switches, and exports ready for client presentations. All of it runs inside a secure, subscription-based platform with its own public website.
Media Research Hub is now the reference tool for anyone planning media in Bulgaria. Media companies, advertising agencies and brands use it to answer in a few clicks questions that used to take weeks of analysis: which channel, which time slot, which audience, and how it is changing.
For NET ADVANCE, it is proof of what we do best: taking a complex business idea and engineering the platform that makes it real.
