Creating a web-based software for consumer research, media mix modeling, and media planning was a significant challenge that we eagerly embraced. Through numerous meetings and detailed clarifications, we were able to develop a comprehensive solution.
Media Research Hub is a single-source platform for media and consumer research, designed to facilitate media mix modeling and media planning by providing comparable data for over 400 Bulgarian and international media channels. We are proud to contribute to the development of such a unique and powerful tool.