TABASCO® Brand

TABASCO® is one of the most recognisable brands in the world, with a bottle, a diamond label and a visual identity that have been refined since 1868. A brand like that comes with a strict global brand book, and every post has to live up to it.

In Bulgaria, the brand needed more than translated global content. It needed a local voice that speaks to Bulgarian food lovers, gives people a reason to engage every month and connects the brand to the places where they actually eat and shop.

Since 2024, TABASCO® has trusted NET ADVANCE to run its Bulgarian Facebook page.

The brand’s visuals come from TABASCO®’s global library. Our job is to make them speak Bulgarian. We write every post in a local tone of voice and build a monthly plan around real food moments: pizza nights and World Pizza Makers Day, burger season, breakfast, Halloween and even the Bulgarian tradition of preserving vegetables for winter. When a visual needs to fit a local promotion or format, we adapt it, always within the global brand book.

To turn followers into fans, we create games and giveaways that reward the community with real prizes. We partner with restaurants on collaborations that put TABASCO® on the table where people eat. When the brand runs retail promotions, such as TABASCO® Original Red and Green Jalapeño in Lidl Bulgaria, the page carries the message to shoppers at the right moment.

TABASCO® Bulgaria has a consistent, lively Facebook presence that sounds local while staying 100% true to a global icon. Every month is planned, every post respects the brand book, and every game, collaboration and prize gives the community a reason to keep coming back.

For us, the best result is the trust itself: a world-famous brand choosing a Bulgarian agency to be its voice.